Using tips from the book Hey Whipple Squeeze This! by Luke Sullivan I designed social media ads for various products on Campus Protein’s website. These products included Campus Protein’s FUEL pre-workout, Met-RX’s protein pancake mix, and VPX’s BANG Drink.
BANG Energy Facebook and Instagram campaigns
Another responsibility I had during my internship was to create an Instagram and Facebook ad campaign to drive sales of Bang Energy bundles. In my ads, I appealed to the pathos of the Bang consumer. Somebody who buys Bang is looking for an energy drink that’s a level above the rest—something that you have to reach all the way to the top shelf for. The Bang drinker doesn’t like a walk in the park, they like a walk on the beach surrounded by bikini-clad women and cocaine. They want something quick and strong, which is what my ads were meant to convey.
CP Select Week Instagram Story Campaign
These are two of 40+ stories I produced for CP Select Week. These were meant to promote exclusive week-long deals to customers who subscribed to the Campus Protein Select rewards program, which offered free shipping on all purchases throughout the year.
